February 26, 2010 [Canton, Ohio] – Canton Advertising Federation unmasked the beauty and creativity of the area’s best advertising during its 2010 ADDY® Awards gala last night, held at the Joseph Saxton Gallery of Photography in downtown Canton.

Together with guest emcees, the Phantom of the ADDYs and the lovely Christine, Canton Advertising Federation recognized 20 gold and 30 silver entries and the creative geniuses behind them. Area advertising and marketing agencies, photographers, freelance professionals, students and others submitted 170 total entries.

VIEW THE LIST OF 2010 ADDY WINNERS!

Lisa Marshall, president of Canton Advertising Federation, a local chapter of the American Advertising Federation (AAF), believes this event epitomizes the ingenuity Stark County is known for. “The Canton Advertising Federation brings together many of the area’s most innovative professionals, and we showcase their finest efforts at the ADDYs,” she says. “The opportunity for gold winners to move on to district ADDYs, and perhaps even the AAF’s national competition, is just one of the many professional development opportunities we offer our members and the community.”

Massillon’s Triple Play Design earned the coveted Best of Show Award for its Cleveland Metroparks Lake to Lake Trail Wayside Panels, an outdoor campaign for Cleveland Metroparks that one judge called “a piece of art, not just a sign.” Another commented that the entry displayed “great use of multiple elements and textures.”

Judges’ Awards went to:

• • Innis Maggiore for their interactive media entry, Shearer’s Snacks Web site.
• • Todd Biss Photography for the advertising element To Hope on behalf of Living Fountain Dance Company.
• • Grabowski & Co. for their Kimono as Art campaign on behalf of the Canton Museum of Art.

Other silver and gold ADDY winners included: a la mode designs, Cassel Bear, Farthing Graphic Design, In The Round Design Group, Malone University, Mulberry Marketing Group, StoneKap Productions, The Repository/GateHouse Ohio Media, The Timken Company and Walsh University.

Judges for this year’s event were Ken Waldron, chief creative officer for Paul Werth Associates in Columbus; Jim Elkin, assistant vice president of field technology at Great American Financial Resources in Cincinnati; and Jacie Schultz, art director at Wyse Advertising in Cleveland.

The Phantom of the ADDYs was played by Andrew Black, who holds a bachelor’s degree in music education from Malone University and is currently pursuing a career in choral music and vocal performance. Christine was played by Amanda Medley, an instructor of voice at the Players Guild and St. Louis and St. Joan of Arc Schools.

The committee in charge of Canton Advertising Federation ADDY Awards – the first of a three-tiered, national competition conducted annually by the AAF – was chaired by Heather West, Innis Maggiore. Other committee members included David Yakley, Malone University, Kevin Rapp, StoneKap Productions, and Cheryl Henderson, Innis Maggiore. The event was made possible by generous sponsors Innis Maggiore, StoneKap Productions, Malone University, The Personal Touch, PPI Graphicsa and Printing Concepts. Table sponsors included AGS Custom Graphics, Cathy Cowgill Flowers, Hawver Display and J.L. Carroll Writing & Editing.

With more than 60,000 entries annually, the ADDY Awards are the world’s largest and arguably toughest advertising competition. The AAF, a not-for-profit industry association, conducts the ADDY Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.

About Canton Advertising Federation
Canton Advertising Federation brings area advertisers, agencies, media, suppliers and academia together to promote professional development and positive awareness of the advertising industry. As part of the American Advertising Federation, the nation’s oldest and largest advertising trade association, CAF provides opportunities for members to build work-related skills, expand their business network and tap into resources on local, regional and national levels. In addition, members regularly share their time and talents to help local organizations, as well as students pursuing advertising and marketing careers. To learn more about CAF, visit www.cantonadfed.org.

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TITLE
Public Relations Assistant Manager

LOCATION
Orrville, OH

REPORTS TO
Public Relations Manager

KEY RESPONSIBILITIES

1. Participate in PR planning/strategy review for all JMS grocery brands
2. Work with agencies and JMS employees to manage implementation of PR initiatives: press releases, satellite media tours, celebrity spokespeople, sampling tours, contests, food editor breakfasts/events, etc.
3. Measuring PR initiatives
4. Budget management

SELECTION CRITERIA
Education: Minimum four-year college degree, preferably in Communications, Public Relations, or Marketing

Other:

• • 2 – 4 years of Public Relations experience (either in agency or Corporate environment) CPG experience preferred
• • High energy and enthusiasm
• • Excellent communication skills (verbal and written)
• • High level of organization
• • Ability to work effectively with outside PR agencies
• • High level of creativity
• • Ability to work with people at all levels within/outside JMS
• • Ability to travel (2-3 times per quarter depending on PR activities)

APPLY ONLINE

Under supervision of a director, provide considerable professional and technical skill to elevate the university’s brand identity through engaging, informative and results-oriented promotional copy written for various target audiences, to be used in a full range of marketing materials including but not limited to print and online ads; Web sites; brochures and other printed pieces; direct mail and e-mail campaigns; newsletter and magazine articles.

Duties/essential functions may include, but not be limited to, the following:

• • Research, write, and revise various types of promotional writing projects, including but not limited to enrollment publications, Web and online content, advertising, video scripts, newsletter and magazine articles.
• • Contribute to achieving results as part of a fully integrated creative project team which may include marketing coordinator, creative director, graphic designers, videographer, photographer, editors or others, depending on the scope of the project. Craft content that achieves results by aligning messages with visual content.
• • Gather information and evaluate data relevant to each assignment; interview clients and key stakeholders, as needed to conceptualize editorial approaches for varied audiences, internal and external, and to determine most effective promotional tone and language for each communication.
• • Edit and proofread marketing communications.
• • Apply appropriate brand standards and compliance guidelines to all writing projects.
• • Perform related duties as assigned.

Qualifications

Bachelor’s degree in Journalism, English, Communications or other related field of study. Minimum of four years professional experience writing and editing promotional content for the Web, ads, brochures, direct mail, video scripts and other shorter pieces, as well as longer newsletter and feature articles; to include two years of experience working as part of a creative project team and aligning visual messages with written content.

For more details and to apply for this position, visit the Kent State University Job Bank

Canton, Ohio – November 19, 2009 – The Canton Advertising Federation (CAF) recently unveiled its new, more robust web site, which provides event and membership payment online and delivers more timely information and resources for members and the community.

Highlights of CantonAdFed.org include:

• • A regularly updated events calendar and an online membership form, both with online pay options.
• • Links to CAF’s many social media outlets, including Facebook, Twitter, LinkedIn, Flickr and more.
• • A regularly updated job bank for area openings in the advertising and related industries.
• • Information about recent and past awards, public service and other club resources.

In 2010, CAF will enhance its online membership directory, complete with company logos, social media integration and downloadable v-cards.

To view the Web site, visit www.cantonadfed.org. For questions about the site, contact Jessica Bennett, CAF board of trustees, at 330-458-2071.

About Canton Advertising Federation
Canton Advertising Federation brings area advertisers, agencies, media, suppliers and academia together to promote professional development and positive awareness of the advertising industry. As part of the American Advertising Federation, the nation’s oldest and largest advertising trade association, CAF provides opportunities for members to build work-related skills, expand their business network and tap into resources on local, regional and national levels. In addition, members regularly share their time and talents to help local organizations, as well as students pursuing advertising and marketing careers. To learn more about CAF, visit www.cantonadfed.org.

The ideal SEM candidate will have at least 2 years experience with natural SEO, pay-per-click, link building (including online PR, article distribution, etc) and social media marketing strategies. In addition to the SEM knowledge, you should also be familiar with analyzing & interpreting website data/stats and tracking search engine rankings, link popularity, saturation, etc.

If you have achieved some SEO certifications, that’s a huge plus but not required. Benefits include medical insurance, life insurance, 401k, paid vacation and holidays, a bonus system, and a fun environment!

If you have great communication & organizational skills & have the ability to meet deadlines & manage clients with limited supervision, we want to talk to you!

Specifically, you’ll be responsible for:

• • Analyzing on-page & off-page optimization factors & providing recommendations for future strategies
• • Implementation of SEO tactics within sites using Dreamweaver & content management systems
• • Monitoring & reporting search engine rankings, link popularity, saturation, etc
• • Tracking & reporting website statistics
• • Analyzing past website stats/data and creating SEO recommendations based on data collected
• • Managing & analyzing pay per click data and making PPC recommendations based on data collected
• • Familiarity with Google Analytics or ClickTracks Analytics software
• • Diagnosing problems with current and potential SEO clients

Apply Online

TKG is looking for fresh talent for our graphic design department. The ideal candidate will be a team player with a working understanding of current design applications such as Flash and Photoshop, as well as experience developing creative concepts. Our new web designer needs to have an ability to train other team members, grow the level of design at TKG and have/demand excellent attention to detail. Requirement details are as follows:

• • Must have at least 2 years experience doing original design including web and print
• • Good communication/organization skills
• • Ability to generate original ideas and drive creativity of department
• • Ability to work with others or alone (inter departmentally)
• • Ability to work with minimum supervision
• • Ability to meet deadlines
• • Ability to communicate effectively with clients
• • Knowledge of SEO as it pertains to design a plus
• • Experience with team management a plus

Benefits include medical insurance, life insurance, 401k, paid vacation and holidays, a bonus system, and a fun environment!
Please include portfolio pieces with resume submission.

Apply Online

Job Description:
Community Harvest, Stark County County’s only perishable food rescue operation, is seeking a Program Director.

Major responsibilities include overseeing all program operations, funding, volunteers and management. Applicant must have three years working with a non-profit organization and successful grant writing experience. A Bachelor’s Degree is preferred. Send resume and cover letter.

Contact:

Mr. Paul DePasquale, Vice President
P.O. Box 9814 · Canton · Ohio · 44711-0814

Canton, Ohio — October 1, 2009 — The Canton Advertising Federation (CAF) will again hold its Halloween Costume Reverse Raffle Fundraiser on Thurs., Oct. 22, at the Lake Cable Club House in northwest Canton. Hubble, bubble, toil and trouble will begin at 6 p.m. and the raffle at 7 p.m.

Costumes are encouraged, and one guest will win CAF Best Costume Award. Commemorative photos will also be available.

Tickets to CAF’s premiere fall social event and fundraiser are $30 for one, $55 for two or a special pack of 6 for $150. Each ticket includes dinner, two drink tickets and a raffle ticket, which will be entered into a grand-prize drawing. Guests need not be present to win.

For reservations contact Annie Murmann at 330-452-5594, ext. 210, or anniecm@spaner.com. For questions contact Kristie Bryant Fitzgerald, CAF ways and means fundraising chair, at 330-445-2370, ext. 18, or kristie@mulberrymarketing.com.

All proceeds from this season’s first fundraiser will support CAF’s annual student scholarship, professional development programs and public service projects for local non-profit organizations. This year CAF is assisting southwest Canton’s J. Babe Stearn Center with its transition to Boys and Girls Club of Canton.

About Canton Advertising Federation
Canton Advertising Federation brings area advertisers, agencies, media, suppliers and academia together to promote professional development and positive awareness of the advertising industry. As part of the American Advertising Federation, the nation’s oldest and largest advertising trade association, CAF provides opportunities for members to build work-related skills, expand their business network and tap into resources on local, regional and national levels. In addition, members regularly share their time and talents to help local organizations, as well as students pursuing advertising and marketing careers. To learn more about CAF, visit www.cantonadfed.org.

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Canton, Ohio — September 29, 2009 — The Canton Advertising Federation (CAF) will host guest speaker Sean Sullivan, Midwest sales director for Facebook, on Tues., Nov. 10, at The University Center at Kent State University Stark in North Canton.

Doors will open at 11:30 a.m. Lunch and the program begin at noon. Tickets are $25.00 for members and $30.00 for non-members. To reserve a seat, contact Annie Murmann, CAF reception chair, at 330-452-5594, ext. 210, or anniecm@spaner.com.

For questions about the event, contact Erine Bodo, vice president of CAF programming at efbodo@ppigraphics.com.

Sullivan to Discuss Successful Facebook Branding Strategies
CAF begins its 2009-2010 program year with Sullivan, who will discuss successful branding strategies for advertisers who use Facebook, a social media site with more than 200 million members. Created just five years ago, this Web phenomenon of user-generated content registers nearly one million new users each day.

Previously the director of automobile sales and marketing at CNET Networks, Sullivan was also the former vice president of corporate sales and marketing for Time Warner, where he managed both print and digital advertising. He holds a bachelor’s degree in marketing from Boston University.

About Canton Advertising Federation
Canton Advertising Federation brings area advertisers, agencies, media, suppliers and academia together to promote professional development and positive awareness of the advertising industry. As part of the American Advertising Federation, the nation’s oldest and largest advertising trade association, CAF provides opportunities for members to build work-related skills, expand their business network and tap into resources on local, regional and national levels. In addition, members regularly share their time and talents to help local organizations, as well as students pursuing advertising and marketing careers. To learn more about CAF, visit www.cantonadfed.org.

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The Thrive Under 35 Awards celebrate extraordinary members under the age of 35 who demonstrate fresh thinking, community mindedness and excellence in advertising. This year’s honorees included two professionals and one student. They are:

• Jessica Bennett, PR and Marketing Manager for the Canton Regional Chamber of Commerce (Account Services Award). Jessica manages media relations, marketing, advertising and events for the Chamber. A member of the Canton Advertising Federation for four years, she’s previously received the Outstanding New Member and Mousetrap awards for her contributions to the Federation. She currently serves as the Federation’s president.

• Cheryl Henderson, Senior Art Director at Innis Maggiore (Creative Award). Cheryl’s work has received critical acclaim, including best of show in the local ADDY competition, which recognizes outstanding creativity in advertising. Her community involvement includes serving as the United Way campaign coordinator for Innis Maggiore and previously participating in a music ministry founded by her family.

• Beau Miller, Kent State University Student and Part-time Account Manager at Crowl, Montgomery & Clark (Student Award). Beau is a senior at Kent State University where he is pursuing a bachelor’s degree in advertising. After completing an internship at Crowl, Montgomery & Clark, he was promoted to part-time account manager. He volunteers with local charities including the Make a Wish Foundation, Haven of Rest Ministries and his church.

More information about each of the winners is available online at thrive35.ning.com.

Pictured from left to right, the honorees included:
Jessica Bennett, Beau Miller, and Cheryl Henderson

About Canton Advertising Federation
The Canton Advertising Federation (CAF) is a member of the American Advertising Federation (AAF), which represents 50,000 industry professionals nationwide. The CAF provides opportunities for its local members to build work-related skills and expand their professional network. For more information, visit www.CantonAdFed.org.

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